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LinkedIn remains the most impersonated brand in phishing attacks



LinkedIn is holding the top spot for the most impersonated brand in phishing campaigns observed during the second quarter of 2022.

Statistical data from cybersecurity company Check Point shows that the social platform for professionals is at the top of the list for the second quarter in a row.

Most impersonated brands by phishing actors in Q2 2022 (Check Point)

Compared to the first quarter of the year, LinkedIn impersonation dropped from 52% to 45%. However, it maintains a considerable distance from the second most imitated brand by fraudsters, Microsoft, currently at 13%.

The central theme in spoofed Microsoft emails is requests to verify Outlook accounts to steal usernames and passwords.

Outlook fake authentication request
(Check Point)

DHL currently holds the third spot in the list with 12%, down from 14%.

Amazon rose to the fourth position, jumping from 2% in Q1 2022 to 9% this quarter, while Apple follows on fifth place with 3%; also a notable increase compared to last quarter’s 0.8%.

In the case of Amazon, the phishing emails attempt to steal the target’s billing information, including full credit card data, the researchers say.

Amazon phishing page (Check Point)

LinkedIn phishing

As Check Point explains in its report, phishing campaigns using fake LinkedIn emails try to mimic common messages from the platform to its users, such as “You appeared in 8 searchers this week”, or “You have one new message.”

The sender addresses are spoofed to appear as if the messages are automated or come from the support or even the security department.

Some lures used in these campaigns include fake promotions for the LinkedIn Pro service, bogus policy updates, or even threats of account termination for “unverified customers.”

LinkedIn phishing email (Check Point)

They all lead to a phishing web page where the victims are asked to enter their LinkedIn credentials, enabling the threat actors to take over the accounts.

LinkedIn fake login webpage (Check Point)

With access to a LinkedIn account, a threat actor could deploy targeted phishing campaigns to reach the victim’s coworkers or valuable individuals in their connections network.

Another reason for targeting LinkedIn accounts is that they can be used to set up fake job offer campaigns. In a recent example, North Korean hackers were able to trick an employee of a token-based online video game into downloading a malicious PDF that allowed the threat actor to steal $620 million worth of cryptocurrency.

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